Post Graduate certification
in Digital Marketing (PGDM)
This 6-month intensive program will teach you the latest digital marketing skills, including SEO, social media marketing, and email marketing. By the end of the program, you will be ready to hit the ground running in a job or internship in the digital marketing industry.
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6 Months
Course Duration
Online Course
Available At Home
10 Modules
Tailor Made By Our
Marketing Experts
100%
Placement Assistance
& Training
EMI
Payment Available
Learn 30+
AI & Marketing
Tools
Learn Digital Marketing Platforms and Tools
Syllabus Structure & Fees
Learn about all the tools & strategies that will help you become a skilled digital marketer.
Introduction/History of Digital Marketing
- Evolution of digital marketing
- Foundational Search Engine Marketing
- Early stages of Search Engine Optimization (SEO)
- Email marketing essentials
- Strategy and planning in the digital marketing context
- Unique characteristics of digital marketing
- Global laws and guidelines applicable to digital marketing campaigns
- Introduction to Pay-Per-Click advertising & Display advertising
- Foundational social media listening using Awario
- Marketing & analytics essentials with RankWatch
Search Engine Optimization
- Using powerful insights from SemRush, Arefs, Yoast and RankWatch
- Leveraging Facebook insights to optimize campaigns
- Keyword selection, search Results and positioning
- Content updates and layout
- Meta Tags
- Stakeholders in search
- Ranking
- Customer insights
- Inbound links and link building
- Strengths of Pay-Per-Click
- Scheduling
*MINI PROJECT: Keyword research before launch, GMP Suite integration, campaign management, conversion tracking, keyword selection, and conversion metrics: CPA, CTR, bidding, designing landing pages with insights from split testing.*
Digital Display and Video Advertising
- Leveraging the power of YouTube Studio
- Ubersuggest and Yoast
- Writing engaging content
- Running effective ads
- Zeroing in on campaign objectives
- Optimizing the campaign
- Campaign planning
- Campaign budget
- Ad formats
- Campaign steps
- Targeting the right consumer groups
- Benefits of digital display
- Deciding on ad features & target audience
- Tracking the campaign
- Ad display frequency
- Situation analysis, iteration & enhancement
Google Marketing Platform (GMP) & Analytics
- Integrating Google Marketing Platform (GMP): Data Studio
- Optimize surveys and tag manager into your marketing campaigns
- Goal configuration & funnels, content strategy with peppertype.ai
- How does bounce rate impact your campaign
- Actionable insights in e-commerce using RankWatch
- First things first – Goal setup
- Analytics deep dive: dashboard, site speed, standard reporting, real-time reporting.
Social Media Marketing
- Deep dive: Concepts of social media
- Comparative analysis of diverse social media campaigns with Rival IQ
- Monitoring mentions of your brand with Awario
- Social media content planning & scheduling
- Using Survey Monkey: Fine tune content
- Back linking with WordPress
- Twitter : Chat, profile set-up
- Twitter lists, setting up social media campaign goals
- Twitter features
- LinkedIn setup and profile
- Facebook features: Facebook business page
- Facebook messenger for business
- LinkedIn company page
- Instagram features
- Third party apps for Instagram
- Instagram best practice
Mobile Marketing
- Understanding opportunities & risks through Firebase
- SMS content
- SMS strategy
- Mobile advertising concepts
- Mobile optimized websites
- Leveraging mobile apps
- The big app decision – using data.ai
- Proximity marketing with Bluetooth
- Coupons & ticketing
- Implementation
- Strategic steps
- Setting up marketing goals
- Review & testing
- Key trends
- Social media channels
Email Marketing
- Mailchimp: Email structure
- Email design
- Campaign process
- Leveraging HubSpot for ROI measurement
- Email delivery and user behaviour
- Data Capture: Online, key terms and metrics
- Email systems
- User characteristics
- Data capture: Face-to-face, split testing, filtering, email copy, segmentation
Video/Content Marketing
- Creative formats
- Creating high quality content
- Working with YouTube Studio
- Designing with Canva
- Essentials of BRM management
- Using influencer marketing
- Campaign steps
- Targeting the right audience with video content
- Benefits of Digital Display
- Tracking the campaign
- Challenges with Digital Display
- Ad display frequency
- Setting campaign objectives
- Optimizing the campaign
- Calculating business value
Chat GPT and Essential AI Tools
- Introduction to Chat GPT and AI Tools
- Chat GPT Architecture
- Generating Text with Chat GPT
- Chat GPT Applications
- Natural Language Understanding (NLU)
- Building Conversational Agents
- Language Translation with Chat GPT
- Sentiment Analysis and Opinion Mining
- Chat GPT and Reinforcement Learning
- Deploying Chat GPT Models
Content writing
- Introduction to Content Writing
- Understanding Target Audiences
- Crafting Compelling Headlines and Introductions
- Writing for Different Platforms and Formats
- Content Planning and Organization
Capstone Project
Mandatory: Industry Relevant Capstone Project: Guided by MAA Academy guides.
6 Months
Intensive Training Module
instructors
learns from india’s top Digital marketing faculty and industry leaders
Prof. Prashant Shenoy
head of academics and
program designer
Expert Digital Marketing and Data Science trainer with experience of 20 years in training skilled professionals
Aarambh Gelani
Digital Marketing Trainer
Industry expert with specialization in Social Media and PPC marketing
who can learn
students
professionals
home maker
entrepreneur
admission process
Please found below the details steps to be followed as a part of the admission process.
Apply On Our Website
Apply by filling a simple application form.
We Review Your Application
Our team will review application & shortlist students.
Shortlisted Student Get Enrolled
Candidates with offer letters can book a seat by making payment.
Refer Someone And Earn
On Every Successful Enrolment
Your friend also gets an instant scholarship!
*T&C Apply
frequently ask questions
Is the course online or offline?
The course is available both online and offline. Our offline classes are held in our campus in Domlur, Bangalore.
What will I learn from this course?
Our comprehensive course covers a wide range of topics including social media best practices, content marketing, video creation, AI tools, and more. You’ll gain practical skills to plan and execute effective digital marketing campaigns, create engaging content, and leverage AI for various applications.
Will I receive a certificate upon completion?
Yes, upon successfully completing the course and assignments, you will receive a certificate of completion. Our certificates are recognized and valued in the industry.
Are there any assignments or assessments?
Yes, throughout the course, you will have the opportunity to complete assignments and quizzes to reinforce your learning. These assessments are designed to help you apply the concepts you’ve learned.
How long do I have access to the course materials?
You will have lifetime access to the course materials, including video lectures, resources, and any updates we make to the content.
Is the course live or pre-recorded?
The course primarily consists of live lectures, providing you with real-time engagement and interaction with our instructors. These live sessions ensure that you can actively participate, ask questions, and receive immediate feedback. Additionally, for your convenience, all live sessions are recorded and made available for you to review at your own pace. This dual approach offers the flexibility to attend live classes while accommodating your schedule.
programme overview
Live Projects
Capstone Project
Expert trainers with more than 15 years of experience
Learn 30+ marketing & AI tools
Hands-on learning experience
New specialisation on Generative AI in Digital Marketing
One-on-One doubt clearing
AI and ChatGPT as separate modules.
LMS- Learning Management System
Doubt solving by experts
Become an expert in latest AI tools like ChatGPT
Capstone Project
Translate Knowledge into Action
As a culminating experience, you’ll undertake an industry-relevant capstone project. This project is designed to cement your learning and prepare you to hit the ground running in your next job or internship.