MAA Academy

Diploma Program in
Digital Marketing (DPDM)

10 Modules

Offline & Online

180 Hours



In this six month intensive program apart from MAA’s hands-on highly engaging and practical sessions, you will be working on your Google, Meta and HubSpot professional certificates in parallel with the step by step guidance from our mentors. You will also work on a mandatory Industry Relevant Capstone Project independently led by yourself along with other members in the group and a project guide will be assigned to each student group. The objective of the Capstone Project is to ensure our students are ready to hit the ground running as they enter a job or internship after graduating from MAA Academy.


  1. Evolution of digital marketing
  2. Foundational Search Engine Marketing
  3. Early stages of Search Engine Optimization (SEO)
  4. Email marketing essentials
  5. Strategy and planning in the digital marketing context
  6. Unique characteristics of digital marketing
  7. Global laws and guidelines applicable to digital marketing campaigns
  8. Introduction to Pay-Per-Click advertising & Display advertising
  9. Foundational social media listening using Awario
  10. Marketing & analytics essentials with RankWatch

  1. Using powerful insights from SemRush, Arefs, Yoast and RankWatch
  2. Leveraging Facebook insights to optimize campaigns
  3. Keyword selection, search Results and positioning
  4. Content updates and layout
  5. Meta Tags
  6. Stakeholders in search
  7. Ranking
  8. Customer insights
  9. Inbound links and link building
  10. Strengths of Pay-Per-Click
  11. Scheduling

MINI PROJECT: Keyword research before launch, GMP Suite integration, campaign management, conversion tracking, keyword selection, and conversion metrics: CPA, CTR, bidding, designing landing pages with insights from split testing.

  1. Leveraging the power of YouTube Studio
  2. Ubersuggest and Yoast
  3. Writing engaging content
  4. Running effective ads
  5. Zeroing in on campaign objectives
  6. Optimizing the campaign
  7. Campaign planning
  8. Campaign budget
  9. Ad formats
  10. Campaign steps
  11. Targeting the right consumer groups
  12. Benefits of digital display
  13. Deciding on ad features & target audience
  14. Tracking the campaign
  15. Ad display frequency
  16. Situation analysis, iteration & enhancement

  1. Integrating Google Marketing Platform (GMP): Data Studio
  2. Optimize surveys and tag manager into your marketing campaigns
  3. Goal configuration & funnels, content strategy with
  4. How does bounce rate impact your campaign
  5. Actionable insights in e-commerce using RankWatch
  6. First things first – Goal setup
  7. Analytics deep dive: dashboard, site speed, standard reporting, real-time reporting

  1. Deep dive: Concepts of social media
  2. Comparative analysis of diverse social media campaigns with Rival IQ
  3. Monitoring mentions of your brand with Awario
  4. Social media content planning & scheduling
  5. Using Survey Monkey: Fine tune content
  6. Back linking with WordPress
  7. Twitter : Chat, profile set-up
  8. Twitter lists, setting up social media campaign goals
  9. Twitter features
  10. LinkedIn setup and profile
  11. Facebook features: Facebook business page
  12. Facebook messenger for business
  13. LinkedIn company page
  14. Instagram features
  15. Third party apps for Instagram
  16. Instagram best practice

  1. Understanding opportunities & risks through Firebase
  2. SMS content
  3. SMS strategy
  4. Mobile advertising concepts
  5. Mobile optimized websites
  6. Leveraging mobile apps
  7. The big app decision – using
  8. Proximity marketing with Bluetooth
  9. Coupons & ticketing
  10. Implementation
  11. Strategic steps
  12. Setting up marketing goals
  13. Review & testing
  14. Key trends
  15. Social media channels

  1. Mailchimp: Email structure
  2. Email design
  3. Campaign process
  4. Leveraging HubSpot for ROI measurement
  5. Email delivery and user behaviour
  6. Data Capture: Online, key terms and metrics
  7. Email systems
  8. User characteristics
  9. Data capture: Face-to-face, split testing, filtering, email copy, segmentation

  1. Creative formats
  2. Creating high quality content
  3. Working with YouTube Studio
  4. Designing with Canva
  5. Essentials of BRM management
  6. Using influencer marketing
  7. Campaign steps
  8. Targeting the right audience with video content
  9. Benefits of Digital Display
  10. Tracking the campaign
  11. Challenges with Digital Display
  12. Ad display frequency
  13. Setting campaign objectives
  14. Optimizing the campaign
  15. Calculating business value

  1. Introduction to Chat GPT and AI Tools
  2. Chat GPT Architecture
  3. Generating Text with Chat GPT
  4. Chat GPT Applications
  5. Natural Language Understanding (NLU)
  6. Building Conversational Agents
  7. Language Translation with Chat GPT
  8. Sentiment Analysis and Opinion Mining
  9. Chat GPT and Reinforcement Learning
  10. Deploying Chat GPT Models

  1. Introduction to Content Writing
  2. Understanding Target Audiences
  3. Crafting Compelling Headlines and Introductions
  4. Writing for Different Platforms and Formats
  5. Content Planning and Organization

Mandatory: Industry Relevant Capstone Project: Guided by MAA Academy guides.


₹64,999 +GST


₹49,999 +GST

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